SEO makes the world go round! Okay, not really. But it is SUPER important for attracting the right customers and traffic to your business. People open a new search tab to solve a problem, and you (yes, you!) can be there waiting with a solution. Today, I’m sharing the exact SEO blog checklist that I use when writing content for clients or my own personal blog.

The BW SEO blog checklist

1. Identify your focus keyword.

2. Choose three supporting keywords.

3. Include your keywords in the title, opening sentence, URL, and meta description.

4. Organize your topic into five paragraphs or sections:

• Intro: Tell the reader what you’ll talk about and what they’ll learn by the end of the piece.
• Point 1: Include a keyword and supporting keywords as often as possible.
• Point 2: Throw in a stat or a quote.
• Point 3: Get into detail and show your expertise.
• Conclusion: Mirror the intro, while reiterating your learnings. Remember to add a CTA to connect back with you to learn more.

5. Hyperlink your content to internal links (other places on your site) and external links (to other sites) that support your points and increase your engagement.

6. For images, be sure to use a lightweight file that keeps load speeds moving along. And, be sure to add alt text to the backend of your images. This gives you another opportunity to plug those keywords and also helps Google index your content.

*Watch the video below for even more SEO insights!*

I use these simple steps to drive B2B acquisition in complex industries like tech and finance, with topics that are definitely not in my wheelhouse. But it’s also great for straight-to-consumer products or for other brands that want to be discovered through search. Copy and paste this SEO blog checklist into a word doc for your reference!

Need more help with your website SEO, or looking to outsource marketing copy? Let’s chat and come up with a personalized plan that works for you and/or your biz.