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Articles Tagged with: Facebook

Beyond Facebook: Six ways to diversify your digital marketing strategy

Do you have more than one way to communicate with your customers and team? If the Facebook outage in October taught us anything, it’s that we are very heavily reliant on the FB… oops, we mean Meta… family of social media apps — Facebook, Instagram, Messenger, and WhatsApp. It also likely (re)inspired business owners to diversify their digital marketing efforts. Because… what if it happens again? Or worse, the apps become obsolete? *shudder*

The network was down for a whopping six hours. While this may not seem like a big deal for a casual user, the prolonged gap in services affected businesses big and small around the world.

As a business owner, and after some initial panic, you possibly got productive in other ways. (Your inbox hasn’t been this organized in years, right?) Or you took the outage as a sign to back away from your computer, put your phone down, and get outside. Or you read an actual book. And when the apps were back up, you rejoiced. But again, we ask you: What if it happens again? (It did, a few days later, but for less time.)

So let’s look beyond the blue F at other platforms that can diversify and bolster your content strategy. Be sure you can communicate with your target audience at any point!

1. Email marketing

Your email list is G-O-L-D. It’s yours and yours only. It’s really the best way to communicate to your customer base and get mega ROI for your efforts. Why? To give you one example, for every $1 you invest in email marketing, you can expect to make $42. We’ve shared three top email marketing tips for clicks and conversions here.

2. LinkedIn

In our humble opinion, LinkedIn is underused and underrated. It’s truly a brilliant place for small businesses to share info and connect with potential customers, partners, and collaborators. Don’t be afraid to use it as a sales tool and shine bright with your industry knowledge.

3. Twitter

Facebook has a Twitter account. That’s how they communicated during the outage, keeping people on track with what the heck was going on. Twitter is the place to share quick, concise info. And any time Facebook goes down, we picture Twitter as Mr. Burns tapping his fingers with menacing delight.

4. TikTok

The power of video content is mighty enough for TikTok to have gathered 1 billion users and grown faster than any of its big brother and sister apps. More and more brands are utilizing this platform in creative ways and it’s ultimately about how you can make it work for you. (Don’t feel like you have to keep up with the TT influencers — you do you!). Take a trend and make it your own, or create a new one altogether. The platform rewards creativity. It’s also important to note that while TikTok videos and Reels are similar, they are very different.

5. Internal Comms Tools

For any business owner who uses Messenger or WhatsApp for office group chats and to communicate internally and/or with customers, the FB outage wasn’t great news. Slack, Microsoft Teams, Skype, and Google Chat are all great alternatives — with most included in your business software, or free. (As are good old text messages.) As for keeping the channels of communication open with customers, click here to scroll back up to email marketing. but more so an internal comms backup tool.

We stand by our stance that you don’t need to have all social media apps — it doesn’t make sense for every business. But the need to have more than one network to communicate with your customers is clearly there. Diversify your digital marketing so you don’t get caught short (again).

6. YouTube

As mentioned with TikTok, video is a powerful engagement tool. YouTube is a great channel to sprinkle into your marketing efforts but can seem a bit daunting. See our checklist to effectively set up your YouTube channel.

Did the Facebook outage make you amp up another channel or app? We’d love to know your experience — share in the comments below. And if you need support in diversifying your digital marketing, we can help! Pop us a note here.

Six creative ways to use carousels for your social media strategy

While Instagram is focused on becoming a video-first platform, carousel posts still see the highest engagement! Carousel posts are one of the best ways to get creative with your Instagram and Facebook content, and engage your audience.

Don’t believe us? The engagement numbers don’t lie:

Videos: 1.45%
Still images: 1.74%
Carousels: 1.92%

That last number actually jumps to over 2% when all 10 carousel slides are used! Not only are they super engaging, but they give businesses and personal brands a chance to get creative.

Here are six of our favourite ways to utilize carousel posts:

*Don’t feel like reading? Watch the video!*

Consolidate images

Rather than spamming your followers with 10 feed pictures of the same event or product, put it all together in one post. Think of it as a storytelling tool: a swipe-through post can make your audience feel like they’re actually there with you in whatever you’re doing. This is also way more reliable than posting individual pictures — and crossing your fingers that the algorithm pushes them to the right people.

Repurpose blog content

If you’ve got a content marketing strategy, chances are you’re putting a good amount of effort into your blog content. So milk it with carousel posts.

Let’s say your latest blog post has five main points. Break those points into five images or graphics and toss them in a carousel post. It’s quick to read, highly shareable, and enticing to save — all of which boost your place in the algorithm. The best part is, if your audience enjoyed it, they’re likely to go read the original blog post. All of these things build more trust and communication with your audience, which equals more loyalty over time.

Show off your products

If you run an e-commerce shop, carousels are an awesome way to show off your products. Imagine you’re a clothing store with a new line dropping — a carousel can get that message across in a cohesive way.

Be sure to connect your shop to Facebook and Instagram beforehand for best results.

Storytelling

We’ve all heard that a picture is worth a thousand words. And well, every brand has a story to tell. Imagery is one of the best ways to say a lot without actually saying much.

Use this space to communicate your brand feel. Tell your audience about your values. Share mood boards. Show off the process of creating your new logo. The possibilities are truly endless.

Aesthetic Management

Do you have a photo you want to share but it doesn’t exactly fit in your feed? Carousels help you maintain your aesthetics. Start with a branded post that fits into the overall look of your feed, then follow with the image that doesn’t “fit”.

This is a great tip for industries that aren’t exactly sexy. Let’s say you’re a plumber who wants to show off a bathroom piping job. Start with a related image — like your truck or some staff — that draws your audience in, then move onto the practical stuff.

Before and afters

B&As are used in a ton of industries to show off talent: interior design, home renos, organization services, hair salons, you name it. They’re really effective at showing your audience what their life can look like if they use your service — so use carousels to humbly brag about your fantastic work.

We suggest starting with the after shot to maintain a cleaner feed and show off your talent right off the bat, then move into the before. Or, use Stef’s favourite technique from tip #5: start with a branded post, show us the before, and end strong with the after.

That’s the beauty of carousels — they’re versatile, so use them in a way that works for YOUR brand and YOUR industry.

How are you incorporating carousel posts into your social media strategy? We’d love to hear from you in the comments! For more marketing and branding tips visit the blog.

Why we love Creator Studio for all things Instagram and Facebook

Instagram and Facebook are always giving you tools to up your content game and get the algorithm on your side. A BW favourite is Creator Studio: a scheduling tool that helps users schedule and manage their content. Today, we dive into why a scheduling tool is essential for running every kind of brand — business or personal. There are a ton of benefits, so let’s get right into it.

*Don’t feel like reading? Watch the video below!*

1. Benefits of a scheduling tool

Content and time management

A scheduling tool will simplify your content management so you can focus on other things — like running your business. Getting your content planned, scheduled, and out of the way in one go will free up a ton of your time. Which in turn will make you feel more on top of things. When it comes to your content, it’s all about being proactive rather than reactive.

Brand management

Scheduling tools also allow you to zoom out and see your content from a bird’s eye view. Remember: content is a direct reflection of your brand. Viewing your content in a calendar helps you get a clear vision of the brand story you’re telling.

2. Benefits of Creator Studio

Algorithm boost

It might not seem fair, but Instagram and Facebook will favour content that was posted by their own tool. That means the algorithm is more likely to boost content posted through Creator Studio over other tools like Later or Hootsuite.

Geo-tagging and Alt Text

Another awesome bonus is that Creator Studio allows you to take care of those nitty gritty details like geo-tagging and alt text. These small but mighty features can go far in expanding your brand’s discoverability.

Schedule different kinds of IG content

Creator Studio gives you the option of scheduling not just still shots and videos to IG, but also IGTV and carousels. It’s a variety that other scheduling tools haven’t caught up to yet. And we can’t wait until we can schedule Reels [link to Reels post]!

Available on Desktop

The best part is, you can do all of this right from your desktop! No more hunching over your small phone screen and the risk of getting sucked into distractions. You can also engage with comments, etc.

How Creator Studio works

We’ve included a walkthrough in the below video, so be sure to watch for all the details. But here are a few tips:

Toggle between Facebook and Instagram

Once your Facebook and Instagram accounts are connected, you can easily toggle between them to check out ALL of your content. You can also take a peek at your engagement on published posts and stories.

Remember to schedule a Facebook time when scheduling IG

Creator studio gives you the option of scheduling a Facebook post at the same time as Instagram — and we love the convenience. But remember to separately schedule the time and date you want as otherwise, your Facebook post will go live immediately.

Go back and engage

Social media is for being SOCIAL. So don’t just set it and forget it — go back to those posts and communicate with your audience by liking comments, responding, and keeping the conversation going.

We always set our clients up for success with Creator Studio. It’s a no-brainer way to free up time, strengthen brand presence, and widen discoverability. Are you using a scheduling tool as part of your marketing strategy? Let us know about your experience!

For more social media and branding tips, head over to our blog.